‘A different level of luxury’: How Rolls-Royce makes custom, 6-figure cars for the ultra-wealthy

For ultra-wealthy individuals, money can buy just about any high-end car their hearts desire.

In a world of mass-produced cars that all look alike, some of these individuals want something one-of-a-kind.

The British automaker has long been synonymous with personalized vehicles, known as bespoke builds.

But at its factory in Goodwood, England, customization is taken to another level.

Customers can choose from more than 44,000 color options, custom wooden veneers hand-crafted by artisans, and even a star-covered ceiling that replicates the real night sky.

Depending on the model, the base price of the cars themselves can be around $350,000 or more.

But it’s the customizations where many clients let loose on spending. “When our clients interact with us, they don’t need a car; they’ve typically got lots of cars.

They want to create a masterpiece,” Chris Brownridge, CEO of Rolls-Royce Motor Cars, told Business Insider.

Even with the seemingly endless customization choices, some customers still want more, enlisting the help of third-party customization companies for further modifications.

See how the personalized high-end cars are made, from pen and paper to factory.