Launched in 2020, the streaming service reported its first-ever profitable quarter last month, as subscribers grew to 48 million, driven by the NBA playoffs, FIFA World Cup, and “Love Island.”
Peacock, like other streaming services including Netflix and HBO Max, has been steadily raising its prices in recent years, with its most recent price hike taking effect in July 2025, when prices increased by $3. The latest increase marks the platform’s fourth price hike in four years.
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