Azoma wants to help brands win the AI shopping race. See the pitch deck that helped it raise $11.2 million.

Nairavoice | Oct 21, 2026 2h ago 171 0 4 min read

Azoma wants to help brands win the AI shopping race. See the pitch deck that helped it raise $11.2 million.

6ad60b99adb77227909a6e4d?format=jpeg Azoma wants to help brands win the AI shopping race. See the pitch deck that helped it raise $11.2 million.

Azoma helps brands get their products discovered by AI shopping agents.
Its platform measures brands’ AI visibility among specific shoppers and offers tips to improve.
Azoma just raised $11.2 million in a round led by Puma Growth Partners.

Sinclair said Azoma differs from other GEO companies because it’s laser-focused on the commerce space and working with brands who sell physical goods.

“Many of our customers have tried these generic GEO platforms and found that they don’t understand commerce at all,” Sinclair said. “They don’t understand the integrations, they don’t understand the workflows, they don’t understand the existing tech stack, they don’t understand how the teams work, how they’re operated, how they’re motivated.”

Sinclair said Azoma plans to invest the fresh funds in ensuring its technology can track across all the latest agents, from Meta’s Muse to TikTok’s new Shopping Assistant. The company charges a fee per brand, geography, and shopping agent.

Sinclair estimated the company’s head count would grow to around 80 to 100 people next year, up from 40 currently, as it ramps up hiring in areas including sales, customer success, AI research, software development, and operations.

Azoma also plans to integrate data from the Tesco-owned retail analytics company Dunnhumby to help brands determine whether increasing their share of voice on a platform like ChatGPT translates into a sales lift at brick-and-mortar retailers.

Dunnhumby Ventures also participated in the round, alongside Twinpath, Mars IAF, Rank Ventures, and Ignite Ventures.

Check out the pitch deck Azoma used to secure its $11.2 million Series A investment, shared exclusively with CMO Insider. Some of the slides have been omitted or redacted.

Azoma’s tech helps brands drive revenue through AI shopping agents.

6ad608a12428f6b455813a23?format=jpeg Azoma wants to help brands win the AI shopping race. See the pitch deck that helped it raise $11.2 million.

The ‘about us’ slide provides company details.

6ad608a1e50b02f612be4d1b?format=jpeg Azoma wants to help brands win the AI shopping race. See the pitch deck that helped it raise $11.2 million.

Azoma has offices in London and Toronto and has previously received investment from eBay Ventures and Dunnhumby Ventures.

Its clients include Unilever, Reckitt, and Heinz.

6ad608a1adb77227909a6e33?format=jpeg Azoma wants to help brands win the AI shopping race. See the pitch deck that helped it raise $11.2 million.

The presentation features testimonials from clients at Dentsu, Perfect Ted, L’Oréal, and Mars.

6ad608a0adb77227909a6e32?format=jpeg Azoma wants to help brands win the AI shopping race. See the pitch deck that helped it raise $11.2 million.

Azoma tees up the business opportunity.

6ad608a1e50b02f612be4d1d?format=jpeg Azoma wants to help brands win the AI shopping race. See the pitch deck that helped it raise $11.2 million.

Consumers are using AI to discover brands and products.

6ad608a12428f6b455813a24?format=jpeg Azoma wants to help brands win the AI shopping race. See the pitch deck that helped it raise $11.2 million.

It cites 2025 research from Capgemini that says 58% of consumers have replaced traditional search engines with generative AI tools for product recommendations.

Azoma quotes Harley Finkelstein, Shopify’s president.

6ad608a22428f6b455813a26?format=jpeg Azoma wants to help brands win the AI shopping race. See the pitch deck that helped it raise $11.2 million.

Finkelstein said on Shopify’s August earnings call that traffic and orders coming in from AI channels to Shopify stores had tripled over the past year.

A Shopify blog post, published in May, said AI-referred traffic converted at a 50% higher rate and had an average order value 14% higher than traditional search.

Amazon CEO Andy Jassy has lauded its AI-powered shopping assistant.

6ad608a2adb77227909a6e34?format=jpeg Azoma wants to help brands win the AI shopping race. See the pitch deck that helped it raise $11.2 million.

Alexa for Shopping was used by more than 350 million Amazon customers over the past 12 months, Jassy said on the company’s July earnings call.

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Jassy said that US customers who use Alexa for Shopping spent 40% more per order than those who don’t.

Walmart has an AI-powered shopping assistant called Sparky.

6ad608a2e50b02f612be4d21?format=jpeg Azoma wants to help brands win the AI shopping race. See the pitch deck that helped it raise $11.2 million.

Walmart CEO John Furner said on the company’s August earnings call that the number of customers using Sparky was up 70% year-on-year. Similar to Amazon, Walmart said customers who used Sparky for shopping spent 40% more per order than those who didn’t.

This slide uses Cloudflare data that shows bots have surpassed humans in web traffic.

6ad608a22428f6b455813a27?format=jpeg Azoma wants to help brands win the AI shopping race. See the pitch deck that helped it raise $11.2 million.

At the time of the presentation, in September, Meta’s Muse was the top app in the US Apple and Android app stores.

6ad608a22428f6b455813a25?format=jpeg Azoma wants to help brands win the AI shopping race. See the pitch deck that helped it raise $11.2 million.

The presentation moves to the challenges Azoma solves.

6ad608a2adb77227909a6e35?format=jpeg Azoma wants to help brands win the AI shopping race. See the pitch deck that helped it raise $11.2 million.

Azoma says that as AI adoption increases, brand real estate shrinks.

6ad608a32428f6b455813a29?format=jpeg Azoma wants to help brands win the AI shopping race. See the pitch deck that helped it raise $11.2 million.

Brands have fewer opportunities to control channels and content in agentic shopping experiences.

6ad608a32428f6b455813a2a?format=jpeg Azoma wants to help brands win the AI shopping race. See the pitch deck that helped it raise $11.2 million.

This slide shows the differences between traditional e-commerce and agentic commerce.

6ad608a2e50b02f612be4d24?format=jpeg Azoma wants to help brands win the AI shopping race. See the pitch deck that helped it raise $11.2 million.

Agents gather information about products from multiple channels, including online discussion forums, editorial content, reviews, and brands’ own websites.

Azoma specializes in agentic commerce optimization, or ACO.