Seeking nominations for the most innovative influencer marketers for brands in 2026
Business Insider is seeking nominations for the most innovative influencer marketers who work for…
Nutella’s empire is making a multibillion-dollar play for America’s snack market
Baby Ruth, Butterfinger, Froot Loops, Frosted Flakes.They are all now owned by the same…
The dream of serving ads to AI agents has hit a snag
Brands including Ally Bank and the Project Management Institute recently began testing ads on…
Allingham’s bid for the perfect double
David Allingham's charge towards the British Superstock Championship has become one of the most…
Summerween is in full swing with candy brands leaning harder into the trend
The last few years have seen the start of Spooky Season creep earlier on…
A debate is brewing over the risks and rewards of serving ads to AI agents
Ads designed to influence AI agents rather than human consumers are emerging as a…
Niche brands are finding online reach through Sam’s Club
Sam's Club wants to become the place where premium local brands go national.The wholesale…
Phoebe Gates’ shopping app Phia is in damage control mode and offering refunds after a payment scandal
The shopping startup cofounded by Bill Gates' 23-year-old daughter, Phoebe, is doing damage control…
Brands like Home Depot, Intuit, and Booking are betting bigger on ChatGPT ads, new data reveals
OpenAI is getting a lot less shy about putting ads into ChatGPT.If you use…
New court docs show how MrBeast woos brands like Slack and Walmart
How much does it cost to run an advertisement with MrBeast, the world's top…
AI-driven memory crunch jolts India’s smartphone market
In other words, OnePlus is retreating to markets where it can still turn a…
Meta is pushing AI ads hard — and causing chaos for brands
Meta is pushing advertisers to use its AI tools — and results are proving…
America’s World Cup run may be over, but these US brands are still winning fans
The US can no longer win this year's World Cup, but the country, and…
Why managing a brand’s reputation is more complex than ever in the age of AI
It's no secret that many unofficial channels — like Reddit threads or customers posting…
CMOs need to show results, but they also need inspire their brand and teams, says Meta’s Alex Schultz
Chief marketing officers are measured by results, not creativity or awards, and must do…
I ranked 4 store-bought hot dog brands. The winner was perfect for a July 4 cookout.
I didn't think Sabrett's less-than-flavorful hot dogs warranted their higher price tag.The hot dog…
