How 6 top CMOs are working to make their brands show up on AI platforms
"What's your AI search strategy?" might not seem like a hot topic on the…
Search is getting an AI overhaul. This startup says it can help e-commerce brands keep up.
Andrew Lissimore grew his e-commerce business, Headphones.com, by cracking search engine optimization (SEO).When ChatGPT…
In an AI world, taste is a competitive advantage for brands
AI is enhanced by human creativity, making originality more crucial in marketing strategies today.Brands…
Being “intentional” with content will help brands win in GEO, says Chime’s top marketer, Vineet Mehra
"The marketers that are going to win in organic growth in this next era…
Creativity strikes back at the Cannes Lions advertising festival
At this year's Cannes Lions ad festival, human creativity wrested the spotlight back from…
How brands banned from the World Cup became the story
When we try to suppress something, we often make it more visible - and…
The executive behind M&M’s says this is marketing’s most overlooked skill
After more than two decades at Mars, overseeing iconic brands like M&M's, Skittles, and…
This ‘anti-bot’ startup wants to pay you to interact with brands. Read the pitch deck it used to raise $18.5 million.
EarnOS, a startup that pays people to interact with brands online to ensure they…
People don’t trust AI. They do yearn for Lunchables: survey.
The faster things change, the more we gravitate toward things that stay the same.It's…
Pizza Hut is getting a new owner: private equity firm LongRange buys chain in $1.5 billion deal
Pizza Hut is getting a new owner after years of weak sales and growing…
Struggling Pizza Hut chain to be sold for $2.7bn
Getty Images Yum! Brands is selling its struggling Pizza Hut chain in a deal…
Sixty percent of U.S. consumers say ‘AI’ in brand messaging is a turnoff, survey finds
Getting cited by AI is easier than earning consumers' trust, according to a new…
A new app, The Mall, is building a universal feed for online shopping
The mall is making a comeback. As younger people return to American shopping malls…
Dangote named Africa’s most admired brand for 8th consecutive year
Dangote Industries Limited has reinforced its position as Africa's most influential corporate brands after…
