“Advertising Brings a Player Once, Actually Paying Winners Brings Them Back” — Helabet Representative Says
Nigerian iGaming sector has undergone a seismic shift over the past eighteen months following…
Mbappe Dropped By Chinese Brands For ‘Offending National Sentiments’
Kylian Mbappe was dropped Tuesday by two major brands in China after a video circulated…
Leaked memo reveals Skydance’s new advertising leadership after the Paramount-WBD merger
Skydance announced new leadership for its ad business weeks after the Paramount-WBD merger.In a…
X expands its ‘Gametime’ sports hub beyond the NFL, starting with MLB
Some advertisers had become uncomfortable with the platform's lax moderation standards under Musk, as…
Apple threw a wrench into the digital ad industry, and marketers are bracing for impact
Apple has its finger on the big red button again.The adtech sector was up…
OpenAI launches visual ads that appear alongside image generation results
Now, the plan is to woo online advertisers who want to appeal to their…
Adtech vet Brian O’Kelley’s startup is pivoting to AI agents and rebranding with a new name
Adtech veteran Brian O'Kelley, once described as the "master of the hard pivot," is…
OpenAI says its ads business is booming as it marches toward an IPO
OpenAI is touting the speedy growth of its ad business as it prepares for…
Kwara PDP rejects agency’s N100m exorbitant campaign advertising levies
The Kwara State chapter of the Peoples Democratic Party, PDP, has rejected the newly…
Nigerian govt sets up court to tackle fraud, advertising offences
The Nigerian government under has constituted a special tribunal to handle matters concerning adverts…
The dream of serving ads to AI agents has hit a snag
Brands including Ally Bank and the Project Management Institute recently began testing ads on…
KWASU Wins 2026 ARCON Creative Advertising Pitch Competition
Kwara State University, Malete (KWASU), has emerged winner of the 2026 Creative Advertising Pitch…
Walmart completes its acquisition of TV advertising company Vibe.co
Walmart announced on Tuesday that it has completed its acquisition of self-service streaming TV…
Xbox’s new bet on advertising could shake up gaming — if players don’t revolt
With little fanfare, Microsoft's Xbox made a move last week that could shake up…
Ozempic-maker sues rival, accusing it of false advertising
Novo Nordisk, the maker of Wegovy and Ozempic, has launched legal action accusing its…
OpenAI faces stark doubts about ChatGPT ads. It’s beginning the long fight to prove them wrong.
OpenAI badly wants a piece of the advertising empires that Google and Meta built,…
