X expands its ‘Gametime’ sports hub beyond the NFL, starting with MLB

Some advertisers had become uncomfortable with the platform’s lax moderation standards under Musk, as well as with Musk’s outsized position on the social media site, where he often spouted controversial views and politics via X posts. Musk believed the WFA’s guidelines had steered brands and ad agencies away from X, suggesting it was a place where their ads could appear next to harmful online content.

X’s announcement of the settlement in July said the move “resets the relationship between the two organizations.” The company also committed to both freedom of speech and brand-safety innovations.