Kwara State University, Malete (KWASU), has emerged winner of the 2026 Creative Advertising Pitch Competition organised by the Advertising Regulatory Council of Nigeria (ARCON).
The university’s team defeated other participating institutions from across the country at the national competition held on Thursday, August 6, 2026, during ARCON’s 4th Annual Colloquium at the D’Podium Event Centre, Ikeja, Lagos.
The colloquium, themed “The Future of Advertising: Role of Platforms, People and Regulation,” featured undergraduate teams from selected tertiary institutions that qualified for the competition following a rigorous screening process.
The participating teams were assessed on creativity, strategic thinking, innovation and presentation skills as they pitched communication campaign ideas before a panel of industry experts.
KWASU secured the overall first position with an impressive 489.5 points, finishing ahead of the University of Ilorin, which came second, and Rivers State University, which placed third.
The victorious KWASU team comprised five students from the Department of Mass Communication: Olusola Oyedele Oladeji, Adeosun Omotoyosi, Adeola Adeyemi Precious, Olagunju Boluwatife and Olawoyin Habeebulahi.
The team’s winning presentation earned commendation from the judges for its originality, strategic insight and compelling delivery.
The victory further highlights the quality of training, creativity and emerging talent within KWASU’s Department of Mass Communication, while placing the university among the leading institutions nurturing the next generation of advertising and communication professionals in Nigeria.
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