Google launches Fitbit Air in India, though its high price might deter the masses

Research firm IDC noted in its global wearables report that despite a declining number of wristband shipments, screen-less trackers are carving out a niche. India currently accounts for only 5% of the screenless wearable market, per Counterpoint Research, and a wearable priced like a premium device might not make a dent in overall numbers, despite having a big name like Fitbit or Google behind it.

The Fitbit Air is available for purchase on the Google Store and retail partners, including Flipkart, Croma, Reliance Digital and Vijay Sales, from October 2. Google is also offering a free, three-month Google Health premium membership with the new band.