Unique watches to buy if you want a luxury timepiece that stands out from the crowd

• The watch industry is full of unique and coveted wrist candy.
• You’ve probably seen or heard about popular options from Patek Philippe, Cartier, and more.
• If you want to stand out, though, consider watches from F.P.Journe, Daniel Roth, and Gérald Genta.

“There are certain F.P.Journes that, maybe three years ago, were selling between $30,000 and $50,000,” Walker said. “They’re now selling between $150,000 to $200,000.”

That’s because production of the brand’s designs is limited. If you find one, you instantly gain the status of a serious watch collector.

“Wearing a certain Journe is like what wearing a Nautilus [used to be],” he added, comparing the brand to one of Patek Philippe’s most famed and coveted designs.

To stand out, Walker recommends looking into F.P.Journe’s Élégante watch, which can sell for about $125,000, or the brand’s Chronomètre Optimum, which can cost more than $500,000.

If you can’t secure an F.P.Journe, you should turn to watchmakers that in-the-know fans love, like Daniel Roth.

Daniel Roth is a Swiss luxury watch brand founded in 1988. It temporarily halted production in 2015 but was revived in 2023.

Walker recommends two unique models from the brand: the Tourbillion Platinum and the Extra Plat.

The latter are listed on Bezel for more than $73,000, while the former can cost over $200,000 on the secondhand market.

Gérald Genta and Breguet are also brands to consider.

Both brands are from Switzerland and have left major marks on the watch industry.

Gérald Genta is known as the “Picasso of watches,” in part for his invention of luxury sports watches, and Breguet is known as the “godfather of watchmaking,” having been founded in 1775.

Walker said that the former brand’s vintage watches will make any wearer stand out. The $15,000 Donald Duck watch is just one option.

When it comes to Breguet, he recommends the $36,185 Tradition 7057 and the $49,325 vintage Classique Perpetual Calendar.