AI tools can give CMOs time to focus on taste and judgment, says Reddit’s Jim Squires
"The CMO role has evolved from managing marketing outputs to truly driving business relevance…
Demonstrating marketing ROI is one of the most important jobs today, says JLL’s Siddharth Taparia
"The biggest challenge continues to be the partnership with the CFO, and making sure…
India’s MoEngage bets that the future of marketing is millions of AI agents
Indian customer engagement software firm MoEngage has acquired San Francisco-based startup Aampe in an…
How top CMOs are making risk central to their marketing playbooks
Want to be a successful marketer today?Think more about risk-taking, less about AI.Top marketing…
The executive behind M&M’s says this is marketing’s most overlooked skill
After more than two decades at Mars, overseeing iconic brands like M&M's, Skittles, and…
Traditional advertising is dead, says the marketer who cut Mastercard’s ad budget by 70%
Raja Rajamannar, Mastercard's former chief marketing and communications officer, spent more than a decade…
I’m a mother of 3 who juggles 3 side gigs and a corporate job. These AI tools help me handle the chaos.
This as-told-to essay is based on a conversation with Ariba Mobin Khan, a 37-year-old…
Mastercard’s former CMO says we’re entering a ‘golden era’ for marketing
Raja Rajamannar believes artificial intelligence poses one of the biggest threats marketers have ever…
Why traditional advertising is dead, according to Mastercard Senior Fellow Raja Rajamannar
Presented by LinkedIn Ads.CMO Insider is the podcast where marketing power players share candid…
CMOs are getting more responsibility — without power
Modern CMOs are getting the promotion they've long wanted: job titles like CGO that…
Why 25 billion impressions means nothing, according to Mars Snacking CBO Rankin Carroll
Presented by LinkedIn Ads.CMO Insider is the podcast where marketing power players share candid…
Clouted wants to take the guesswork out of making short videos go viral
It feels like short video clips from podcasts, songs, and movies are suddenly everywhere…
