CMOs need to show results, but they also need inspire their brand and teams, says Meta’s Alex Schultz
Chief marketing officers are measured by results, not creativity or awards, and must do…
Creators have made 155-year-old Vaseline one of Unilever’s fastest growing brands, says CMO Leandro Barreto
Vaseline is a 155-year-old brand that has been "reinvented through the hands of creators,"…
Halifax brand to be scrapped after 173 years
Lloyds says it remains committed to the town of Halifax and very little will…
Microdramas are one way Crocs is reaching consumers, says Carly Gomez, the brand’s top marketer
"Microdramas are new, and we're so excited to be one of the first movers…
Fitness brand founder and Olympian Les Mills dies aged 91
The Les Mills International brand is now known globally for choreographed workouts set to…
I’m the CEO of Avaline, Cameron Diaz’s wine brand. I’m not afraid of missing flights, get jet lag help from ChatGPT, and end every night with Sauvignon Blanc.
This as-told-to essay is based on a conversation with Jennifer Purcell, the 46-year-old CEO…
How top CMOs are making risk central to their marketing playbooks
Want to be a successful marketer today?Think more about risk-taking, less about AI.Top marketing…
KFC’s design chief says brands are too obsessed with Gen Z
Every brand wants Gen Z to think it's cool.KFC's design chief thinks that's the…
Nike v Adidas – the World Cup brand battle
Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone…
I tried and ranked 4 barbecue sauces. The best one was both tangy and sweet.
Barbecue season is here, so I set out to find the brand that delivers…
KFC’s Colonel is getting a glow-up
Almost everything else at KFC is changing.The 74-year-old fried chicken chain is rolling out…
Everyone wants to carry these ‘it’ briefcases from Coach — even if they’re 40 years old
Simone Chavoor was tired of walking into work with an "ugly backpack from Amazon"…
Betway appoints Don Jazzy as Brand Ambassador for Nigeria
Betway, a premier online sports betting and gaming brand, today announced awardwinning music executive,…
Real Madrid superstar considering leaving Nike for mystery brand in Michael Jordan-inspired move
Kylian Mbappe hasn't had the best year so far. After an electric start to…
Steph Curry signs with Chinese brand Li-Ning after Under Armour split
Getty Images Golden State Warriors superstar Stephen Curry says he has signed an endorsement…
Dangote named Africa’s most admired brand for 8th consecutive year
Dangote Industries Limited has reinforced its position as Africa's most influential corporate brands after…
