Spotify’s reserved ticket sales to music superfans are now going live

In other words, it won’t be possible to snag the ticket by endlessly playing an artist’s music over and over — the company will look for signals that you’re still engaging with its app as a normal user would. Or, as Spotify puts it, “leaving music on in the background won’t give anyone a leg up.”

Reserved will also look at the user’s location to ensure they’re near the show before making an offer.

After going live, eligible fans will see a personalized offer on their Spotify Home screen, allowing them to view tour dates, see the Reserved window, and set a reminder to buy the tickets. When the window for the Reserved tickets opens — usually around a day — they can purchase two tickets before they’re on sale to the public.

In addition, Spotify noted that there will be more superfans than there are seats available in many cases, which means not every fan will get an offer of tickets every time.

Role Model, whose tour is reaching 17 U.S. cities and shows, will be the first of “a slate” of additional artists’ tours launching this week, noted Spotify without naming names. The Reserved tickets join others centered around live music, like the recently added support for a beta feature that lets artists upload live performance videos alongside other music videos.