“Music is one of the most personal ways people express themselves, and it becomes even more meaningful when it brings friends closer,” Manny Adler, Snapchat’s head of music, said in an emailed statement. “Now Playing adds a new layer of expression and discovery to Snap Map, helping Snapchatters share the soundtrack to their day and find new music through the people they already know.”
The integration adds another feature to Snap Map, which has more than 450 million monthly users. Launched in 2017, Snap Map was initially meant to be a way for users to see their friends’ locations and browse public Snaps from around the world. Over time, the feature has expanded to include local hotspots, activities, and now, music discovery.
Snapchat says the new feature is rolling out to users in regions where both Spotify and Snapchat are available, with Canada coming soon.
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