Saints Great Turns to Ownership

Marques Colston spent a decade building one of the most accomplished careers in New Orleans Saints history. Today, he’s applying those same principles of discipline, patience, and long-term thinking to investing.

The former NFL star joins Portfolio Players to discuss the launch of Champions Fund, a fund designed to give athletes and everyday investors access to sports-related opportunities. Colston explains why too many athletes are treated as brand ambassadors rather than true investors, how he navigated the business world after football, and why creating access has become central to his mission.

Colston also shares lessons from owning arena football teams, investing in companies like Fathead and SI Tickets, and taking a stake in English soccer club Ipswich Town. He discusses the growing appeal of sports as an asset class, the rise of women’s sports, and why opportunities outside the major leagues may offer the greatest upside for investors.

Portfolio Players, presented by E*TRADE from Morgan Stanley, explores how institutional capital, cultural momentum, and strategic ownership are redefining the business of sports.