Sleep tight! tarte founder and CEO Maureen Kelly is here to help you get a good night’s sleep or at least look like you did.
Kelly, who created a beauty line loved by Shay Mitchell, Sarah Jessica Parker, and Kourtney Kardashian, teamed up with lifestyle brand Roller Rabbit, whose designs have been worn by Angelina Jolie, Bella Hadid, and Reese Witherspoon, for the ultimate slumber party collaboration, complete with makeup and matching pajamas.
“The best girls’ nights are all about the little rituals you never really grow out of, doing your makeup together, ordering your favorite food, putting on a movie, and staying up way too late talking. … That’s the spirit behind tarte x Roller Rabbit, celebrating those girls’ nights, and the joy of girlhood together,” she tells ET.
While cozy is the dress code, there’s no reason to skip the glam.
“Wear the shimmer and glossy lip for a girls’ night on the couch. Getting ready can be the event. You never age out of playing with makeup, and you never outgrow a great sleepover,” she shares.
As for what’s in Kelly’s overnight bag? The entrepreneur has a few tried-and-true favorites.
“My biggest tip is not to overcomplicate it. Start with good skin prep, then focus on a few products that make you feel your best. For me, that’s a little shape tape, some blush on the cheeks to bring my face to life, mascara, and a good lip. … Don’t worry about making it perfect. Some of the best looks happen when you’re just getting ready with your girlfriends and trying out each other’s products and routines as you go.”
Swapping beauty secrets is part of the fun, but some products call for a more personal touch.
“We have four shape tape options because you can get the shade right and still need a different formula. The OG is for oily or combination skin and gives you full coverage with a matte finish. The creamy has a built-in eye cream, so you get that coverage with extra hydration. The stick is your swipe-and-go option for blurring and spot coverage, and radiant gives you medium coverage with more glow, so your skin still shines through.”
And once the night winds down, there’s one step she’ll never skip.
“Take your makeup off! I love that our tubing mascara comes off with just warm water because at the end of a long day, nobody wants another project. Then moisturize, put your phone down, and give yourself permission to be done for the night. I need that reminder too,” she spills.
Even if you stay up past your bedtime, there’s still a way to look bright-eyed the next morning.
“More tired doesn’t have to mean more makeup. A little product makes a big difference. I swear by the dot-and-dash method with shape tape for an instant eye lift. Place a dot at the inner corner to brighten and a little dash at the outer corner and blend upward for a lifted look. You don’t need that big triangle of concealer under your eyes. … Just one swipe makes you look like you had 8 hours of sleep. I always say it’s like an espresso shot for your under-eyes.”
Concealer might act like caffeine for dark circles, but an actual pick-me-up calls for something else.
“FINSUUL is energy, focus and hydration in one stick, because my morning routine needs to multitask as much as I do and coffee can’t keep up.”
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