Los Angeles Lakers All-Star point guard Luka Doncic took out a full page ad in the LA Times on Wednesday to send a message to fans ahead of their first game of the season against the Golden State Warriors.
Doncic is one of the best players in the NBA, routinely securing All-NBA and All-Star selections, but one thing—perhaps the biggest thing—is missing from his resume: an NBA title. In his statement, he makes it clear what the Lakers’ goals are for this season.
“Tonight we start our run for the championship.
“Every player dreams of holding that trophy. To do it for all of you amazing fans would mean everything to us.
“Each of us understands what it means to put on this purple and gold jersey and follow the players who wore it before us. It means so much because of the passion and dedication that generations of you have all shown for this team.
“I see it everywhere. The hats, the flags on cars, the murals. This city has people from mall over the world, speaking eery language, and the Lakers are the thing that brings everyone together.
“We have a special team. We know what you expect, and we are going to do everything in our power to deliver it.
“From the moment I arrived in LA, you welcomed me with open arms. That is something I will never forget.
“So here is my promise to you: we are going to give you everything were have, every single night. No excuses. No nights off.
“But we cannot do this alone. You are the best fans in the world, and we are going to need you. Every game, bring it with us.
Oct 5, 2026; Sacramento, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after a play dfirst quarter against the Sacramento Kings at Golden 1 Center. Mandatory Credit: Sergio Estrada-Imagn Images
Doncic came to the Lakers midway through the 2024-25 season, headlining a massive three-team deal between the Lakers, the Dallas Mavericks and the Utah Jazz.
He is the centerpiece of the Lakers’ roster, and proved he could be the best player on the team in his first full year on the squad. Doncic led the NBA in points per game last season with 33.5, and also logged 7.7 rebounds and 8.3 assists per game through 64 games.
His time in LA thus far hasn’t been the best, suffering two early playoff exits in consecutive years, but Doncic and the Lakers will look to turn things around this season, which kicks off Wednesday at 7:00 p.m. PT against the Golden State Warriors.
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