Google Search as you know it is over

Now, thanks to a combination of Gemini and Google Antigravity, the company’s agentic development platform, Search results will begin to look more like interactive web pages.

“Search can build custom experiences just for your individual questions, from dynamic layouts, interactive visuals to persistent and stateful project spaces that you can return to again and again,” says Reid. One of the ways Google is integrating these new capabilities is with “generative UI” (user interface), where it builds custom widgets and visualizations on the fly in answer to users’ search questions.

You can imagine, for example, how a question about black holes in space could lead to an interactive visual that brings the concept to life, Reid said, adding that users can then ask follow-up questions and see Google respond with brand new visuals in real-time.

Google says the new system was built in partnership with the Google DeepMind team and uses Gemini Flash 3.5. It will roll out to everyone who uses Google, free of charge, this summer.

In addition, Google will allow users to tap into Antigravity to build their own customizable, stateful experiences — think “mini apps” — directly in Search using natural-language commands. Again, this isn’t so much about information retrieval, but about action. For instance, you could build a meal-planning app using information from your own calendar to help you decide what to prep and when to eat, or a fitness app created for your specific goals.

Combined, these changes will likely further decimate Google referrals to publishers, which have already been suffering from declining referrals due to AI Overviews. This has already put some ad-dependent media operations out of business, and now things will likely get worse.

There’s little time left for publishers to adapt. The new search box is arriving this week, and generative UI is arriving this summer. Both are free. The mini-app building feature and information agents will roll out first to Google AI Pro and Ultra subscribers this summer.

But Google’s long-term plan is to make its AI technology more broadly accessible, including its personal AI agent Spark, which will eventually be free, as will many of the AI features.

“Part of the reason we focus on delivering frontier models – highly capable, but also very efficient, fast, and at a lower price — is because we want to bring it to as many people as possible, and so I think that’s an area where we will shine,” Google CEO Sundar Pichai said in a press briefing ahead of I/O.