BaladAPP is Santos FC's new sponsor

Part of the Ticketmaster group, BaladAPP is one of the largest companies in Brazil’s entertainment industry and will appear on Santos’ official kits for the next 12 months.

The arrival of the brand at Santos FC reinforces BaladAPP’s view that sport as entertainment is on the right path toward increasing value, technology, and innovation.

The partnership reinforces Peixe’s strategy of associating with companies that share the strength of the Santos brand and its connection with millions of fans in Brazil and around the world.

For president Marcelo Teixeira, BaladAPP’s arrival as a sponsor is, first and foremost, another demonstration of the strength and credibility of the Santos FC brand. “Without a doubt, the benefit will be mutual; BaladAPP is a benchmark in the market. And, through its expertise, it will certainly also provide great benefits to members and fans. For our club, which is going through a period of major transformation, this support is essential. I am certain that the partnership between Santos FC and BaladAPP will be long-lasting and very successful.”

“This arrival represents exactly the kind of partnership we seek to build: relevant, innovative brands that see football as more than traditional exposure. Santos FC has passionate fans, a globally recognized brand, and enormous potential for connection and business generation. Our job is to turn these assets into increasingly relevant platforms for our partners, creating relationships that deliver value for the brands, for the Club, and above all for the fans,” adds Caio Lacerda, Santos FC Marketing and Business Executive.

For both brands, the partnership symbolizes the coming together of innovation and tradition, bringing the BaladAPP brand to one of the most traditional shirts in world football. Communication and engagement initiatives will be carried out over the coming months to strengthen the union between the brands.

“For us, it is a great honor to be sponsors of Santos, one of the most traditional teams in Brazilian football and the birthplace of historic talents such as King Pelé and Neymar, just to name a few. Now, BaladAPP joins Santos to further amplify the greatness of the club through this partnership,” highlights João Carlos, CEO of BaladAPP.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.