Over the course of the 2026 FIFA World Cup, countless fans have come together to support their favorite teams in the energetic matchups.
Those who weren’t fortunate enough to nab tickets to one of the stadiums across Canada, the US, and Mexico watched from their homes, bars, or even sidewalks.
FIFA also launched 13 Fan Festivals across North America for fans to get involved, with attendance quickly climbing to over 2 million within the first week.
At these festivals, fans had the opportunity to soak up the World Cup energy with music, concerts, activations, and matches streamed on jumbo screens.
Business Insider reporters went to two of the most popular FIFA Fan Festivals in the US, Atlanta and Philadelphia.
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