AI tools can give CMOs time to focus on taste and judgment, says Reddit’s Jim Squires

“The CMO role has evolved from managing marketing outputs to truly driving business relevance and business growth for your company,” said Jim Squires, chief marketing officer at Reddit, who spoke to CMO Insider at the 2026 Cannes International Festival of Creativity.

Squires said that AI productivity gains can help open up more time for marketers to focus on “the things that matter, the human judgment, the taste, the decision-making that is so critical.”

“The CMO role has evolved from managing marketing outputs to truly driving business relevance and business growth for your company,” said Jim Squires, chief marketing officer at Reddit, who spoke to CMO Insider at the 2026 Cannes International Festival of Creativity.

Squires said that AI productivity gains can help open up more time for marketers to focus on “the things that matter, the human judgment, the taste, the decision-making that is so critical.”