Microsoft AI’s CMO is leaving as the company rethinks consumer marketing efforts
Microsoft AI's chief marketing officer, Andréa Mallard, started transitioning out of her post about…
Patrón thinks its biggest selling point is what’s not in its tequila
Patrón is betting that what's missing from its bottles can set it apart, as…
$4 billion Vanta has a new CMO who wants to make security compliance marketing ‘a little zingier’
Security-compliance software startup Vanta wants to become known as a "trust company" that can…
I left the US for Serbia. My rent dropped from $2,000 to $650, and my income rose.
This as-told-to essay is based on a conversation with Daria Ershova, a 25-year-old brand…
$1 billion travel agent platform Fora just landed its first CMO
Fora Travel, the AI-powered platform that links travel agents (the human kind) with people…
Olumuyiwa Elegbede: AI changing search, but this UK Marketing Manager says fundamentals haven’t
As search engines increasingly rely on AI-generated summaries and answer boxes to respond to…
Adesola Marketing Promotions: Empowering minds, inspiring purpose, promoting success
Transforming Lives Through Leadership, Entrepreneurship & Digital Influence. Success is not merely about achieving…
Mastercard’s Jill Kramer says AI can be an engine of human creativity and insight
When it comes to debates over the role of artificial intelligence in marketing, Jill…
For Hershey, the battle for Halloween starts now
Stacy Taffet, Hershey's chief growth and marketing officer, has already entered her spooky season.The…
NPFL to organise marketing workshops for clubs ahead new season
The Nigeria Premier Football League (NPFL) has announced a mandatory Commercial, Marketing and Media…
The breakout success of Fox’s World Cup marketing: influencers
Fox One's World Cup marketing playbook is all about letting the creators do the…
Small businesses hired AI to save money. Now they’re budgeting for its bad habits.
Sparkles Homes, which makes a bevy of bedazzled products for discount stores like HomeGoods,…
CMOs aren’t just driving marketing, they are forging the next leadership generation, says JP Morgan’s Tracy-Ann Lim
Tracy-Ann Lim, the global chief media officer at JP Morgan Chase, said during this…
Nuveen CMO Tara Giuliano touts “credible adjacency” over influencer marketing
"We invest in what I call 'credible adjacency' rather than influencer marketing," said Tara…
CMOs today need to disrupt themselves, says Adobe’s top marketer Lara Balazs
At Adobe, the marketing team is first to test many of its own products.…
In an AI world, taste is a competitive advantage for brands
AI is enhanced by human creativity, making originality more crucial in marketing strategies today.Brands…
