Now, the company says Ask YouTube will gain more features that will help users as they make shopping decisions. For instance, if you search for a particular product, you might receive organized recommendations that include things like a comparison table showing various product attributes or categories, based on your preferences.
You’ll also be able to ask follow-up questions directly on that video’s watch page.
YouTube says the changes are based on trends it’s already seeing in user behavior, as they learn from creators about different products, trusting their opinions and recommendations. Already, over 140 million people have used Ask YouTube to dive in deeper to videos during the month of June, the company noted — a jump of over 500% since last December.
“Behind that growth is a custom Gemini model that maps the viewer’s most complex questions to the exact second that the video provides the answer, turning a passive search into an instant, meaningful connection with the video and with the creator,” explained Emily Moxley, VP of Product Management for Viewer AI at YouTube, in a briefing with reporters ahead of today’s event.
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