Windhorst: I will never stop writing, ever

To him, sports journalism operates exactly like a ride at Disneyland: before visitors can climb aboard an attraction, there must be a movie. Before the movie, a character; and before that character ever comes to life, someone has to sit down at a keyboard. “The character doesn’t exist without the writer,” Windhorst said as The Hoop Collective visited the Philippines to launch NBA on Disney+’s 2026-2027 season. “It all comes from writing,” he said. “Everything that we do comes from writing. You can never stop writing. I will never stop writing, ever.”

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To him, sports journalism operates exactly like a ride at Disneyland: before visitors can climb aboard an attraction, there must be a movie. Before the movie, a character; and before that character ever comes to life, someone has to sit down at a keyboard. “The character doesn’t exist without the writer,” Windhorst said as The Hoop Collective visited the Philippines to launch NBA on Disney+’s 2026-2027 season. “It all comes from writing,” he said. “Everything that we do comes from writing. You can never stop writing. I will never stop writing, ever.”

This article originally appeared on Hoops Hype: Windhorst: I will never stop writing, ever