Why 25 billion impressions means nothing, according to Mars Snacking CBO Rankin Carroll

Presented by LinkedIn Ads.

CMO Insider is the podcast where marketing power players share candid takes, career lessons, and the power moves shaping the future of the industry.

Hosted by Business Insider’s Lara O’Reilly, each episode goes inside the minds of the leaders behind some of the world’s biggest brands, campaigns, agencies, and platforms. From brand strategy and creativity to leadership, culture, media, technology, and the business of marketing, CMO Insider offers an honest look at what it takes to build, grow, and lead in a fast-changing industry.

In this episode, Lara speaks with Rankin Carroll about Mars Snacking’s $36 billion acquisition of Kellanova, covering the decisions, challenges, insights that have shaped his career, and his view of where marketing is heading next.

This episode contains a sponsored segment from LinkedIn Ads. Learn more about our sponsor.