When it came to Cal AI’s viral success, a small army of influencers paid off

Yadegari said the “overarching mission” with Persona is to “make computing seamless with human life.” The company’s personal AI assistant will “live anyplace with internet connection,” he said, including “iMessage, app, email, phone call.” He added that part of what distinguishes the company’s plans for this AI assistant is to build a “hardware ecosystem around” the app.