Vintage photos show what it was like to eat at McDonald's in the 1980s
- Chicken nuggets were introduced to the menu in 1983.
- Motorhead and President Ronald Reagan were photographed eating at McDonald’s in the 1980s.
While some restaurants continued to feature the golden arches, others looked more modern.
This Sydney restaurant featured a large skylight and modern seating.
By the 1980s, many of McDonald’s iconic menu items had been rolled out.
Chicken McNuggets were added to menus in 1983.
Development of Chicken McNuggets began in the late 1970s, and the item was added to US menus in 1983 before expanding internationally the following year.
Initially, McNuggets were sold in pieces of six, nine, and 20, and came with a choice of four dipping sauces: honey, sweet-and-sour, hot mustard, and barbecue.
They were an immediate hit.
USA Today reported that many customers in the 1980s were looking to reduce their fat intake and were shaking up their diets by introducing more lean protein and poultry.
Employees wore striped bowling-style shirts and hats.
Today, employees often wear T-shirts that reflect the chain’s current promotions.
Celebrities like British metal band Motorhead were spotted taking photos at McDonald’s.
For McDonald’s customers in the 1980s, the restaurant was a symbol of America, a theme that translated into the chain’s advertising campaigns.
In honor of the 1984 Olympic Games in Los Angeles, McDonald’s introduced the slogan “If the US wins, you win.” With every purchase, McDonald’s customers received a scratch-off ticket that revealed a certain sporting category.
The New York Times reported that if a US Olympian won gold in that category, they could exchange the ticket for a free Big Mac. A silver earned you free french fries, and a bronze medal won customers a free Coke.
Even President Ronald Reagan was photographed chowing down on a McDonald’s burger.
The Tuscaloosa News reported that customers were caught off guard when Reagan made an unplanned stop at an Alabama McDonald’s restaurant in 1984.
“The President of the United States ordered a Big Mac, a large order of fries, and sweet tea, proffered a $20 bill from his right front pant pocket, got his $17.54 in change, and looked around for a place to enjoy his meal,” a reporter on the scene later wrote in 2006.
When asked about the last time he had eaten at McDonald’s, Reagan replied that it was before he “got this job.”
“But I kind of miss it sometimes,” he continued. “I figured as long as I had the opportunity, I might as well take advantage of it and stop.”
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