India’s MoEngage bets that the future of marketing is millions of AI agents
Indian customer engagement software firm MoEngage has acquired San Francisco-based startup Aampe in an…
Mastercard’s Jill Kramer says AI can be an engine of human creativity and insight
When it comes to debates over the role of artificial intelligence in marketing, Jill…
Demonstrating marketing ROI is one of the most important jobs today, says JLL’s Siddharth Taparia
"The biggest challenge continues to be the partnership with the CFO, and making sure…
Adesola Marketing Promotions: Empowering minds, inspiring purpose, promoting success
Transforming Lives Through Leadership, Entrepreneurship & Digital Influence. Success is not merely about achieving…
Clouted wants to take the guesswork out of making short videos go viral
It feels like short video clips from podcasts, songs, and movies are suddenly everywhere…
In an AI world, taste is a competitive advantage for brands
AI is enhanced by human creativity, making originality more crucial in marketing strategies today.Brands…
Olumuyiwa Elegbede: AI changing search, but this UK Marketing Manager says fundamentals haven’t
As search engines increasingly rely on AI-generated summaries and answer boxes to respond to…
Why 25 billion impressions means nothing, according to Mars Snacking CBO Rankin Carroll
Presented by LinkedIn Ads.CMO Insider is the podcast where marketing power players share candid…
AI tools can give CMOs time to focus on taste and judgment, says Reddit’s Jim Squires
"The CMO role has evolved from managing marketing outputs to truly driving business relevance…
$1 billion travel agent platform Fora just landed its first CMO
Fora Travel, the AI-powered platform that links travel agents (the human kind) with people…
CMOs are getting more responsibility — without power
Modern CMOs are getting the promotion they've long wanted: job titles like CGO that…
CMOs today need to disrupt themselves, says Adobe’s top marketer Lara Balazs
At Adobe, the marketing team is first to test many of its own products.…
I left the US for Serbia. My rent dropped from $2,000 to $650, and my income rose.
This as-told-to essay is based on a conversation with Daria Ershova, a 25-year-old brand…
Why traditional advertising is dead, according to Mastercard Senior Fellow Raja Rajamannar
Presented by LinkedIn Ads.CMO Insider is the podcast where marketing power players share candid…
Nuveen CMO Tara Giuliano touts “credible adjacency” over influencer marketing
"We invest in what I call 'credible adjacency' rather than influencer marketing," said Tara…
$4 billion Vanta has a new CMO who wants to make security compliance marketing ‘a little zingier’
Security-compliance software startup Vanta wants to become known as a "trust company" that can…
