Influencer marketers are leaning into FOMO to cut through the noise
The latest hot marketing KPI: RSVPs.Creators ranging from Substackers to "SNL" stars are jumping…
How top brands are hunting for the next breakout influencer
Marketers are getting smarter about finding their next influencer partners.At a CMO Insider roundtable…
Dangote Refinery to ban fuel sales to petrol importers, marketers
The Dangote Petroleum Refinery and Petrochemicals has said it is considering restricting the sale…
Seeking nominations for the most innovative influencer marketers for brands in 2026
Business Insider is seeking nominations for the most innovative influencer marketers who work for…
Imported petrol costlier than local supply – IPMAN tells NMDPRA to review licences
The Independent Petroleum Marketers Association of Nigeria, IPMAN, has urged the Nigerian Midstream and…
Fuel price uncertainty forces marketers to halt petrol purchases – IPMAN
Many independent fuel marketers have stopped buying petrol, while some filling stations have temporarily…
FG insists on fuel price slash at meeting with Dangote Refinery, marketers
The Federal Government has called on marketers to reduce the pump price of petrol…
For marketers and creators, deep expertise makes a difference, says Nespresso’s Jessica Padula
Jessica Padula, Nespresso's chief marketing officer, started her career in social media.Padula told us…
Fuel price reduction: Nigerian petrol marketers threaten nationwide shutdown
The Independent Petroleum Marketers Association of Nigeria, IPMAN, has threatened to shut down their…
‘Nobody should expect miracle for now’ – Ojiefoh reveals when fuel price may drop
Former Commissioner for Oil and Gas, Edo State Enahoro Ojiefoh has ruled out the…
‘Nigerians not benefiting from drop in crude price’ – FCCPC warns petrol marketers
The Federal Competition and Consumer Protection Commission, FCCPC, has warned petrol marketers against unfair…
At Cannes Lions, summer fashion mirrored marketers’ renewed emphasis on creative credibility
Creative credibility reigned supreme this week at Cannes Lions, the big marketing conference that…
Marketers, it’s okay to let creators get experimental with your ads
Hey marketers, it's OK if a creator shakes up your carefully crafted messaging in…
The 25 most innovative CMOs of 2026
Traditional "marketing" is now only a sliver of the CMO job.The top marketers of…
Traditional advertising is dead, says the marketer who cut Mastercard’s ad budget by 70%
Raja Rajamannar, Mastercard's former chief marketing and communications officer, spent more than a decade…
Mastercard’s former CMO says we’re entering a ‘golden era’ for marketing
Raja Rajamannar believes artificial intelligence poses one of the biggest threats marketers have ever…
