‘I’m not their mates’ – VeryDarkMan dismisses Gehgeh, musicians, other influencers
Social media activist VeryDarkMan has dismissed Gehgeh, other influencers and musicians, declaring that he…
Influencers have a baby boomer problem
Influencer marketing to baby boomers hits different — and not in the way brands…
26% of Americans say influencers have swayed their vote. Political campaigns are racing to win them over.
Content creators are influencing much more than our coffee orders and skincare routines.About one…
Wimbledon boss jokes military would love to ‘sort out’ influencers
Royal Marine Commandos providing security at Wimbledon would like "nothing more than to sort…
Higher earners are more likely to trust influencers, buy from them, and want their jobs
High earners love influencers and are more likely to trust the products they recommend.That's…
The relationship between AI and influencers is … complicated
AI is making waves in the creator economy — and it goes well beyond…
Deploy 4,000 influencers to explain Mary Habila’s death instead — Odinkalu to Umahi
Former Chairman of the National Human Rights Commission, NHRC, Prof Chidi Odinkalu, has criticised…
New California law will penalize influencers don’t disclose political ads
New legislation signed by California Governor Gavin Newsom adds teeth to disclosure requirements for…
Noise wants to help everyday people become paid content creators
Marketing platform Noise aims to connect brands with content creators at a much lower…
Brands are pushing influencers to hide their paid deals
Brands have a proposition for influencers: What if you didn't make those pesky #ad…
Influencers are infiltrating this year’s US Open. It’s not stopping tennis lovers.
The US Open has long morphed from a simple tennis tournament into a two-week…
Naomi Osaka, Coco Gauff offer strong commentary on influencers crashing US Open
Naomi Osaka indulges the spectacle of tennis, treating each Grand Slam like the Met…
From influencers to queens of women’s boxing – five years of MVP
On Saturday, Most Valuable Promotions celebrates its fifth anniversary. One of the feistiest upstarts…
Food influencers v critics: Why credibility counts
People on the food scene look at the rise of influencers and the role…
The creator economy’s hottest debate: Can influencers post AI ads without alienating their fans?
Influencers are being pelted with virtual tomatoes for promoting AI companies — and it's…
Lagos govt warns celebrities, influencers against patronising ‘agberos’
Lagos State Government has appealed to celebrities, social media influencers and other members of…
