The creator economy’s hottest debate: Can influencers post AI ads without alienating their fans?
Influencers are being pelted with virtual tomatoes for promoting AI companies — and it's…
Food influencers v critics: Why credibility counts
People on the food scene look at the rise of influencers and the role…
How paid influencers hype Polymarket’s odds: ‘Unbelievable how accurate’
Polymarket paid high-profile influencers hundreds of thousands to promote its prediction market.Those influencers, however,…
From influencers to queens of women’s boxing – five years of MVP
On Saturday, Most Valuable Promotions celebrates its fifth anniversary. One of the feistiest upstarts…
Northern influencers asking for my head — VDM raises alarm
Social media activist, Martins Vincent Otse, also known as VeryDarkMan, has claimed that he…
Naomi Osaka, Coco Gauff offer strong commentary on influencers crashing US Open
Naomi Osaka indulges the spectacle of tennis, treating each Grand Slam like the Met…
Are Fans Trusting Influencers More Than Experts?
Celebrity culture has always depended on trust. Fans trust a star's taste in clothes,…
Influencers are infiltrating this year’s US Open. It’s not stopping tennis lovers.
The US Open has long morphed from a simple tennis tournament into a two-week…
TikTokers on how Manchester became an ‘influencer heaven’
Influencers are showing the world why they think Manchester is a great place it…
Brands are pushing influencers to hide their paid deals
Brands have a proposition for influencers: What if you didn't make those pesky #ad…
Celebrity influencers paid up to £1m to advertise deodorant on Instagram
The chief executive of Wild reveals what happens behind the scenes of social media…
Noise wants to help everyday people become paid content creators
Marketing platform Noise aims to connect brands with content creators at a much lower…
How Jeffrey Epstein’s island became a nightmare for influencers
When billionaire Stephen Deckoff purchased a pair of Caribbean islands that once belonged to…
New California law will penalize influencers don’t disclose political ads
New legislation signed by California Governor Gavin Newsom adds teeth to disclosure requirements for…
Influencers draw backlash for attending OpenAI’s first luxury trip
OpenAI's first-ever influencer brand trip is sparking online backlash as tensions over the use…
OpenAI hosted influencers at a luxury retreat with beekeeping. The internet backlash was swift.
Beneath a canopy of trees at a 140-acre resort, bistro lights illuminated a long…
