Fitness brand founder and Olympian Les Mills dies aged 91
The Les Mills International brand is now known globally for choreographed workouts set to…
Axe is betting Gen Z is ready for a whiff of Y2K
Unilever's deodorant brand Axe has spent the past decade evolving from the bro-y, hypersexualized…
Haribo is using mystery bags and pick-and-mix walls to turn its first US stores into Instagrammable marketing machines
"Kids and grown-ups love it so," the ad jingle goes.Now, the German sweets brand…
Steph Curry signs with Chinese brand Li-Ning after Under Armour split
Getty Images Golden State Warriors superstar Stephen Curry says he has signed an endorsement…
Why Gen Z loves going to the movies, YouTube as Hollywood’s new proving ground, and other insights from MoviePass’s CEO
"The Odyssey" and "Spider-Man: Brand New Day" brought crowds of movie fans to theaters…
Microdramas are one way Crocs is reaching consumers, says Carly Gomez, the brand’s top marketer
"Microdramas are new, and we're so excited to be one of the first movers…
BaladAPP is Santos FC’s new sponsor
Part of the Ticketmaster group, BaladAPP is one of the largest companies in Brazil's…
RCB become first IPL franchise to cross $300 million in brand value
Royal Challengers Bengaluru (RCB) has cemented its status as the most valuable franchise in…
Real Madrid superstar considering leaving Nike for mystery brand in Michael Jordan-inspired move
Kylian Mbappe hasn't had the best year so far. After an electric start to…
Real Madrid remain the world’s most valuable football brand, now worth €2.4 billion
Real Madrid have retained their position as the world's most valuable football club brand,…
Creators have made 155-year-old Vaseline one of Unilever’s fastest growing brands, says CMO Leandro Barreto
Vaseline is a 155-year-old brand that has been "reinvented through the hands of creators,"…
Brand sacks execs over ad showing woman pushed over
American brand Good Good sacks three senior executives following a backlash over an advert…
Glasgow gets starring role in Spider-Man: Brand New Day film
Scotland's largest city doubles as New York in the latest installment of Marvel cinematic…
Betway appoints Don Jazzy as Brand Ambassador for Nigeria
Betway, a premier online sports betting and gaming brand, today announced awardwinning music executive,…
Neutrogena responds after Hayden Panettiere’s comments about the brand resurfaced following her death: ‘We made her feel unsupported’
Neutrogena has responded to backlash from fans after comments Hayden Panettiere made about the…
Halifax brand to be scrapped after 173 years
Lloyds says it remains committed to the town of Halifax and very little will…
