Adtech has a plan to beat Apple’s tracking crackdown — but it has weaknesses
A version of this post appears in CMO Insider.Keep calm: We have a plan.The…
Apple threw a wrench into the digital ad industry, and marketers are bracing for impact
Apple has its finger on the big red button again.The adtech sector was up…
OpenAI launches visual ads that appear alongside image generation results
Now, the plan is to woo online advertisers who want to appeal to their…
Adtech vet Brian O’Kelley’s startup is pivoting to AI agents and rebranding with a new name
Adtech veteran Brian O'Kelley, once described as the "master of the hard pivot," is…
Taboola is buying a rival adtech company to gain a bigger foothold with lucrative finance clients
The adtech company exclusively told CMO Insider it has made an offer to acquire…
Bitnank Adplatform Is Live: The Crypto-Native Ad Network for Advertisers and Publishers
Introducing Bitnank Adplatform — a crypto-native advertising network built from the ground up for…
Google will now disclose which ads are made with AI
Google is rolling out a new feature aimed at helping people understand when an…
After trying to buy TikTok, adtech giant AppLovin launches its own social media challenger
Adtech company AppLovin is making a big swing into social media with its own…
