Plaud’s new earphones come with an eSIM-enabled case for talking to AI agents

Plaud’s CEO Nathan Xu holds that there should be an interface to talk to AI to invoke it from anywhere, and earbuds meet that need.

” we need to have a wearable and an always-ready interface, one that people love to wear, is socially acceptable and private by design,” he said in a briefing.

Still, the company may find it challenging to draw people away from using their AirPods, Google Pixel Buds, Samsung Galaxy Buds, or wireless earbuds from any number of audio companies, which can pretty much do the same job when paired with any note-taking app.

But Xu says Plaud is not necessarily competing against these companies, but positioning its meeting-recording tech to adopt a popular wearable format.

Users can pre-order the device now for $249, and it will ship in the fourth quarter of 2026.