Pinterest is about "intention" rather than attention, says CMO Claudine Cheever

“The secret to CMO tenure is coming in and wearing an enterprise hat, first and foremost,” said Claudine Cheever, the chief marketing officer at Pinterest.

Cheever joined Pinterest from Amazon in January 2026. “One of the things I look for in a role is what is the executive team like, and is my job going to be first, a member of that ET, and then a CMO.”

Pinterest is about “intention” rather than attention, Cheever said, and it measures success based on user engagement. “Pinterest is really where people come to figure out what they are going to try, buy, or do next,” she said. “I think that’s incredibly commercial and it’s very differentiated.”

“The secret to CMO tenure is coming in and wearing an enterprise hat, first and foremost,” said Claudine Cheever, the chief marketing officer at Pinterest.

Cheever joined Pinterest from Amazon in January 2026. “One of the things I look for in a role is what is the executive team like, and is my job going to be first, a member of that ET, and then a CMO.”

Pinterest is about “intention” rather than attention, Cheever said, and it measures success based on user engagement. “Pinterest is really where people come to figure out what they are going to try, buy, or do next,” she said. “I think that’s incredibly commercial and it’s very differentiated.”