One year later, Tesla and Musk are still don’t have a good definition of ‘abundance’

Tesla has said in regulatory filings that the “product goals” in that comp package — 20 million vehicles delivered, 10 million active subscriptions to Full Self-Driving, and deploying one million each of its robotaxis and robots — play a “key role” in supporting Musk’s “vision” of abundance. Tesla’s chair Robyn Denholm called this out in a letter to shareholders after they approved the $1 trillion plan last November.

“ou support the vision embodied by Master Plan Part IV and want us to keep steering Tesla toward the extraordinary future we all see ahead,” Denholm wrote. “A world that is not ‘zero-sum’ but instead one in which we can and will accelerate global prosperity for all by creating a safer, cleaner and more enjoyable world. In a year when many tried to sow doubt and negativity, you chose a better future.”

Further down in that letter, Denholm lionized Tesla shareholders for having “reaffirmed” their “belief in a trailblazer who has turned Tesla into one of the most valuable companies in history and who continues to push humanity closer to a future of sustainable abundance for all.”

Denholm said this was “not just a slogan,” but that it “is about bringing about the best future you can imagine.” Of course, Musk’s reworked version is definitely a slogan. In August, Tesla applied to trademark “amazing abundance” to be used for all sorts of things, from cars and robots to stickers, bags, cups, and even bottle openers.

Perhaps Musk and Tesla have kept things broad because, when pushed even slightly, the world’s richest man acknowledges some limits. In a November 2025 conference appearance, Musk said Tesla’s robots “will be able to make anyone a house,” or even a castle — “as long as you don’t just insist on it being in a particular location.”

Desirable locations are a finite resource in a world with 8 billion people, especially as the globe heats up and some places become inhospitable to human life — a problem Tesla spent years nominally trying to solve, until Musk changed the mission last year.