Neymar's father becomes Santos CEO and takes charge of strategy

Santos announced a major change to its administrative structure this Friday (6). Neymar Sr. has taken over as the club’s CEO, assuming a strategic role in its management during the upcoming election period at Vila Belmiro. The businessman finalized the details directly with president Marcelo Teixeira.

In addition to his executive role, Neymar Sr. will also become president of the Instituto Meninos da Vila, the organization responsible for overseeing the careers of youth academy players and managing Santos’ “Eternal Idols.”

Neymar's father becomes Santos CEO and

Neymar Sr.’s arrival comes at an important moment behind the scenes at the club. Marcelo Teixeira is preparing his bid for reelection as Santos organizes its presidential election, scheduled for December 12.

Santos created the CEO position in June 2024, when it was competing in Brazil’s Serie B. Paulo Bracks initially took on the role. However, Pedro Martins replaced him in December of that year and remained in the position until May 2025.

Neymar Sr.’s presence at the club had been growing for some time

Although he has now officially taken over as CEO, Neymar Sr. was already involved in important decisions at Santos through NR Sports, the family business. In recent months, he arranged partnerships to improve Vila Belmiro’s infrastructure, including renovating the locker rooms and painting the stands.

NR Sports also has a space in the stands on the José de Alencar Street side, where the club built a Neymar-themed lounge.

The businessman also took part in a major financial deal recently. Santos granted NR Sports six advertising spaces on its kit in exchange for a payment of 12 million reais to FIFA. That amount settled a debt related to the signing of midfielder Jean Lucas from French club Monaco and lifted a transfer ban imposed on the club.

Another project involving Neymar Sr. concerns the youth academy. He oversaw the construction of new facilities at the “CT Rei Pelé” training center, with an estimated investment of 8 million reais, and led efforts to bring in companies to make the work possible.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.