Missouri inks jersey patch deal with World Wide Technology for men's, women's basketball

As Missouri men’s and women’s basketball get ready to open the 2026 season, the Tigers have announced a jersey patch partner. The school signed a deal with World Wide Technology for its basketball programs.

World Wide Technology’s logo will appear on all Missouri men’s and women’s basketball jerseys, as well as the court at Mizzou Arena. Learfield’s Mizzou Sports Properties facilitated the agreement, which is part of an expanded partnership.

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World Wide Technology will also be Missouri’s “official technology solutions partner of athletics,” according to the announcement. The St. Louis-based company was founded in 1990 and has the naming rights to the NASCAR race track in nearby Madison, Ill.

“We are proud to welcome World Wide Technology as a partner of Mizzou Athletics and Mizzou Basketball,” Missouri athletics director Laird Veatchsaid in a statement. “WWT’s founder and chairman David Steward, its co-founder and CEO Jim Kavanaugh and their team have built an extraordinary company with a global reach and deep Missouri roots.

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“When you have the opportunity to partner with a brand of WWT’s caliber, you put them at the top of your draft board. WWT’s investment in our basketball programs demonstrates a strong belief in Mizzou and our commitment to competing for championships. We’re excited to continue to build this partnership with an organization that shares our pride in Missouri and our ambition to demand excellence.”

The jersey patch deal with World Wide Technology is the latest notable step for Missouri as the school, like others across the country, searches for more revenue streams. Earlier this year, the Tigers announced a jersey patch deal for their football and Olympic sports programs.

“World Wide Technology is an outstanding example of what can be accomplished through vision and teamwork. I have really appreciated my relationship with Mr. Steward over the years and know how much he values giving back to the community,” said Missouri men’s basketball head coach Dennis Gates in a statement.

“He has continually demonstrated that with his exceptional work with the Steward Family Foundation and with his partnership at Mizzou. We’re grateful for Mr. Steward’s support and friendship as we continue to build a championship program in Columbia.”

Missouri women’s basketball will tip off the 2026-27 regular season Monday night against Howard at Mizzou Arena. Then, on Tuesday, men’s basketball get underway at home against Cleveland State.