While Apptopia doesn’t have visibility into Meta’s cross-promotion efforts or ads directly, it did note that over 95% of Muse’s users are also Facebook users and 63% are Instagram users.
Meta, which has been asked for comment, has not yet shared public figures related to Muse’s early adoption.
Correction: an earlier version of this article referenced the analytics firm Appfigures as a source for data from Apptopia; All the data around installs and DAUs is now properly cited as from Apptopia; Appfigures was referenced as the source for the recent ranking change and topping 1M installs.
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