Meta says AI is making it easier to build new apps — and more are coming

“We are finding that LLMs are increasingly capable of delivering ranking and recommendations gains,” Meta’s CFO Susan Li told investors on the call. “First, they make our existing systems smarter by understanding what the content is actually about and generating better training data. Second, LLM-powered agents are also helping with engineering development by evaluating content quality, detecting trends, and testing ranking changes.”

Li added that earlier this year, Meta reached a milestone: every Reel and Feed post on Instagram is now automatically processed through an LLM and analyzed for topic and tone, which helps improve recommendations.

The company is also developing LLM-native recommendation systems, which could help it to better scale new apps as they arrive.

Investors didn’t follow up with company executives to ask more questions about the new apps Meta has in the works, as they were more concerned with AI spending and Meta’s growing enterprise ambitions. However, Zuckerberg suggested that people won’t have long to wait to see what’s next, saying the “new consumer products” were “releasing soon.”