Meta just named a new CMO

Denise Moreno is stepping into the role as Alex Schultz, the former CMO, becomes Meta’s first chief data officer, the company shared Wednesday.

Schultz is moving into the data officer role at a time when Meta, along with other tech giants, ramps up its AI spending.

In November, Schultz defended the sector’s investment levels to Business Insider, saying it was “aggressive, but not crazy.” Moreno has had a lower profile, but isn’t a stranger to the top job.

She temporarily stepped into the CMO role last year when Schultz was preparing for Meta’s FTC trial.

A 17-year marketing vet at Meta, Moreno most recently served as global SVP of consumer marketing and growth.

In announcing her new role, she said AI would be key to providing scale and speed to augment the company’s human judgment.