Leaning into convenience helped Nubank break into American fintech, cofounder says

Cristina Junqueira helped build Brazilian fintech player Nubank into one of the world’s largest digital financial services platforms.

Now, as she leads Nu’s emerging US business, she is taking on its biggest challenge yet: breaking into America’s crowded banking market.

As part of Business Insider’s The Long Play, Junqueira sat down with Dan DeFrancesco, executive editor and anchor of Business Insider Today, to share her insights on how to build trust and scale in banking, like leaning into convenience through digital banking products.

During the discussion, called “Building a Global Challenger,” Junqueira also talked about her plan to take on incumbents in retail banking.

Read the original article on Business Insider