Kateryna Boiko Is Turning More Than 20 Years in Beauty Into a Strategy-First Approach to Personal Image

A great image can look effortless, but Kateryna Boiko believes the strongest ones rarely happen by accident. Before changing a client’s makeup, hair, or wardrobe, the California-based image strategist starts somewhere else entirely: with questions. What is this person moving toward? What role are they stepping into? How do they want to be perceived? Where…