Google’s Gemini has a branding problem, and so does the rest of AI

Text messaging is a clean and simple, well-understood user interface, and it doesn’t require extra mental effort to figure out which feature or product inside a larger app you’re supposed to use.

As a16z investment partner Justine Moore recently wrote, “People don’t want to open an app every time they need help – they want a contact they can text like a friend. And the gold standard is iMessage.”