Like Apple, Google’s technology allows developers to obtain a user’s age range without needing to access their personal information, like date of birth. Instead, it enables parents to share their child’s age range directly with apps. It also lets adults share their age when prompted by app developers as well, allowing for customized experiences.
Parents won’t have to manage sharing this information on an app-by-app basis, either. To make it easier, Google centralizes this sharing by putting the controls for sharing directly inside its parental controls dashboard, Family Link. Once input, any developer that chooses to incorporate age-range information can access this signal to customize their apps accordingly.
Google notes, however, that the age ranges are not shared by default — parents will have to opt in by initially entering that information.
The feature joins other safety tools on Google Play, including those that let developers restrict a child’s ability to discover their apps. Parents, meanwhile, can continue to use Google Play’s Family Link app to manage their child’s screen-time limits, approve app downloads, or set PIN-based content filters for specific apps.
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