Favourite Educator Edu Foundation, WISE Promote Insurance Literacy in Abuja Community

An insurance awareness campaign organised by Favourite Educator Edu Foundation in collaboration with Wisdom International School of Excellence (WISE), with learning and teaching opportunities from Heirs Insurance Group, has educated students, parents and residents of Tudun-Wada Community in Lugbe, Abuja, on the importance of insurance and financial preparedness.

The campaign, which began with an interactive session at the school’s assembly ground before extending into the surrounding community, aimed to promote financial literacy and encourage participants to embrace insurance as a means of safeguarding themselves against unforeseen circumstances.

Speaking during the event, the campaign coordinator described insurance as an investment in financial security rather than an expense, urging participants to adopt a culture of planning instead of waiting for emergencies before seeking protection.

The sensitisation covered the fundamentals of insurance, including its importance, benefits, different categories and the need for individuals to protect their health, lives, property and future. Participants were introduced to various insurance products, including health, life, motor, property, education, fire, agricultural and travel insurance.

As part of the outreach, students and teachers embarked on an awareness walk through the streets of Tudun-Wada, distributing educational materials and engaging residents on the benefits of insurance. The exercise attracted parents, traders and other members of the community, many of whom sought clarification on insurance policies and their relevance to everyday life.

Some students described the campaign as enlightening, noting that it changed their perception of insurance and helped them realise it is accessible to everyone, regardless of social or economic status. They also called for similar initiatives to be held regularly to improve financial literacy among young people.

Parents commended the organisers for the initiative, describing it as timely and impactful. One parent said the programme provided practical knowledge that would help families make better financial decisions.

Community members also praised the outreach. A trader in Tudun-Wada said the campaign improved her understanding of health insurance and its role in reducing the financial burden of medical emergencies.

The organisers said the initiative was designed to empower students, educate parents and raise public awareness of insurance as a critical tool for financial security, adding that expanding insurance education across Nigeria would help build more informed and financially resilient communities.