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Home Business Disney is preparing for a world without the…

Disney is preparing for a world without the Hulu app

· · 1 min read
  • Disney streaming staffers are working toward making Hulu’s stand-alone app obsolete.
  • An internal document says the Hulu app “will be decommissioned” after subscribers move to Disney+.
  • Disney says there are “no current plans to sunset” the Hulu app.
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However, there have been competing priorities within Disney about the Hulu app’s future. The product staffer said product leaders were hesitant “to kick a bunch of people off a platform that was heavily used,” while company leadership broadly was focused on unifying the streaming experience “for discoverability and cost reduction.”

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Eventually, Disney hopes to transform Disney+ into a super app where fans can stream and buy merchandise and tickets to its parks, cruises, and movies, Bloomberg reported.

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This super app could “get people to spend more time with Disney properties and maximize the lifetime revenue across all Disney products,” media consultant Hernan Lopez of Owl & Co. said.

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Nairavoice
Contributor at NairaVoice.com.ng