Disney is preparing for a world without the Hulu app

• Disney streaming staffers are working toward making Hulu’s stand-alone app obsolete.
• An internal document says the Hulu app “will be decommissioned” after subscribers move to Disney+.
• Disney says there are “no current plans to sunset” the Hulu app.

However, there have been competing priorities within Disney about the Hulu app’s future. The product staffer said product leaders were hesitant “to kick a bunch of people off a platform that was heavily used,” while company leadership broadly was focused on unifying the streaming experience “for discoverability and cost reduction.”

Eventually, Disney hopes to transform Disney+ into a super app where fans can stream and buy merchandise and tickets to its parks, cruises, and movies, Bloomberg reported.

This super app could “get people to spend more time with Disney properties and maximize the lifetime revenue across all Disney products,” media consultant Hernan Lopez of Owl & Co. said.