Being “intentional” with content will help brands win in GEO, says Chime’s top marketer, Vineet Mehra

“The marketers that are going to win in organic growth in this next era are the ones that are very intentional about where they use this content, and where they create this content,” said Vineet Mehra, chief growth and marketing officer at Chime.

Mehra spoke to CMO Insider at the 2026 Cannes Lions Festival of Creativity.

Mehra said that companies are getting smarter at using the tools proliferating now, which help brands improve discoverability in large language models.