At Cannes Lions, summer fashion mirrored marketers' renewed emphasis on creative credibility

Creative credibility reigned supreme this week at Cannes Lions, the big marketing conference that drew more than 13,000 marketers, creators, celebrities, and tech professionals in France.

And as many attendees floated between brand activations on the beach, panels — whether attending or participating — walking the very hot Croisette during a heat wave, and dealmaking, they also dressed with intention.

At a conference like this, signaling status and approachability mean just as much as how you’re courting investors, pitching advertisers, and negotiating sponsorships.

I was on the ground, pounding the pavement (my feet are surely paying the price) to hand-pick those who stood out above the rest.

The ones who caught my eye all had a few things in common.

If you’re looking to pack with confidence next year, here’s how they won the style award during Cannes Lions.

And if you want to catch up on everything you missed at Cannes Lions, including the raging parties that often went until 4 in the morning, subscribe to BI’s CMO Newsletter.